http://www.berkeleypoole.com - poole porto Tue, 18 Sep 2012 14:09:10 +0000 http://www.berkeleypoole.com en http://www.berkeleypoole.com/3D-Test http://www.berkeleypoole.com/following/berkeleypoole.com/3D-Test Tue, 18 Sep 2012 14:09:10 +0000 - poole porto 4104866 Experimenting with step effector, atom array and polygon reduction in Cinema 4D. Experimenting with step effector, atom array and polygon reduction in Cinema 4D. http://www.berkeleypoole.com/Subconscious-Obvious http://www.berkeleypoole.com/following/berkeleypoole.com/Subconscious-Obvious Wed, 15 Aug 2012 09:37:21 +0000 - poole porto 3919464 In my final year of my Design BA, I studied memory and perception and how they relate to the formation of the creative mind. I then set up a series of self-invented visual exercises to illustrate these abstract concepts. The result is an experimental book wherein one cover houses 3 subsections, and each subsection contains pages of varying widths, papers and folds. I created all of the photography, illustration, typography and the bookbinding method. <img src="http://payload80.cargocollective.com/1/4/153020/3919464/sub_1_800.jpg" width="800" height="500" width_o="800" height_o="500" src_o="http://payload80.cargocollective.com/1/4/153020/3919464/sub_1_o.jpg" data-mid="20470637" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/4/153020/3919464/sub_2_800.jpg" width="800" height="500" width_o="800" height_o="500" src_o="http://payload80.cargocollective.com/1/4/153020/3919464/sub_2_o.jpg" data-mid="20470641" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/4/153020/3919464/sub_3_800.jpg" width="800" height="500" width_o="800" height_o="500" src_o="http://payload80.cargocollective.com/1/4/153020/3919464/sub_3_o.jpg" data-mid="20470643" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/4/153020/3919464/sub_4_800.jpg" width="800" height="500" width_o="800" height_o="500" src_o="http://payload80.cargocollective.com/1/4/153020/3919464/sub_4_o.jpg" data-mid="20470644" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/4/153020/3919464/sub_5_800.jpg" width="800" height="500" width_o="800" height_o="500" src_o="http://payload80.cargocollective.com/1/4/153020/3919464/sub_5_o.jpg" data-mid="20470645" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/4/153020/3919464/sub_6_800.jpg" width="800" height="500" width_o="800" height_o="500" src_o="http://payload80.cargocollective.com/1/4/153020/3919464/sub_6_o.jpg" data-mid="20470646" border="0" align="left"/> In my final year of my Design BA, I studied memory and perception and how they relate to the formation of the creative mind. I then set up a series of self-invented... http://www.berkeleypoole.com/Video-on-Trial http://www.berkeleypoole.com/following/berkeleypoole.com/Video-on-Trial Thu, 19 Jul 2012 15:04:51 +0000 - poole porto 3127929 Show packaging for the rebrand of Muchmusic's Video On Trial. Custom graphics, animation, typeface and sound. Video on Trial from Berkeley Poole on Vimeo. <img src="http://payload41.cargocollective.com/1/4/153020/3127929/VOT_intro_800.jpg" width="800" height="450" width_o="800" height_o="450" src_o="http://payload41.cargocollective.com/1/4/153020/3127929/VOT_intro_o.jpg" data-mid="19680909" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/153020/3127929/VOT_accused_800.jpg" width="800" height="450" width_o="800" height_o="450" src_o="http://payload41.cargocollective.com/1/4/153020/3127929/VOT_accused_o.jpg" data-mid="19680914" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/4/153020/3127929/VOT_host_800.jpg" width="800" height="450" width_o="800" height_o="450" src_o="http://payload41.cargocollective.com/1/4/153020/3127929/VOT_host_o.jpg" data-mid="19681092" border="0" align="left"/> Show packaging for the rebrand of Muchmusic's Video On Trial. Custom graphics, animation, typeface and sound. Video on Trial from Berkeley Poole on Vimeo. http://www.berkeleypoole.com/TOM http://www.berkeleypoole.com/following/berkeleypoole.com/TOM Mon, 28 May 2012 10:04:57 +0000 - poole porto 3483572 Creative Type is a submission-based typography showcase which recently took place at Cooper Cole Gallery. The theme this year was 'History' so I chose to make my poster about the individual history of my grandfather 'Tom Ing.' I found it interesting that upon emigrating to Canada he had to change all of his personal information in order to acclimatize to Western culture. His lunar-calendar based birthday was reinterpreted, and his name was made more 'Canadian.' <img src="http://payload59.cargocollective.com/1/4/153020/3483572/TOM_800.png" width="800" height="1000" width_o="800" height_o="1000" src_o="http://payload59.cargocollective.com/1/4/153020/3483572/TOM_o.png" data-mid="17971204" border="0" align="left"/> Creative Type is a submission-based typography showcase which recently took place at Cooper Cole Gallery. The theme this year was 'History' so I chose to make my... http://www.berkeleypoole.com/Kanji http://www.berkeleypoole.com/following/berkeleypoole.com/Kanji Tue, 10 Apr 2012 16:53:18 +0000 - poole porto 3175237 Kanji is a Japanese Izakaya bar which recently opened at Queen and Brock. For the brand, I was inspired by Japanese ephemera, i.e. train tickets and show posters. I was drawn to the balance between graphic bold elements and more nuanced design details. This custom-illustrated Fugu is filled with a variety of patterns I had found in old Japanese textile books. <img src="http://payload43.cargocollective.com/1/4/153020/3175237/KANJI_800.png" width="800" height="300" width_o="800" height_o="300" src_o="http://payload43.cargocollective.com/1/4/153020/3175237/KANJI_o.png" data-mid="16261490" border="0" align="left"/><img src="http://payload43.cargocollective.com/1/4/153020/3175237/fugu_800.jpg" width="800" height="612" width_o="800" height_o="612" src_o="http://payload43.cargocollective.com/1/4/153020/3175237/fugu_o.jpg" data-mid="20617838" border="0" align="left"/> Kanji is a Japanese Izakaya bar which recently opened at Queen and Brock. For the brand, I was inspired by Japanese ephemera, i.e. train tickets and show... http://www.berkeleypoole.com/Drei-Plakate http://www.berkeleypoole.com/following/berkeleypoole.com/Drei-Plakate Mon, 09 Apr 2012 15:56:03 +0000 - poole porto 3170146 This three-part poster series was created during my exchange to the Bauhaus. Equipped with only scissors, tape, one page of type, and a photocopier, the means were limited but the results were experimental and distinctive. <img src="http://payload43.cargocollective.com/1/4/153020/3170146/drei_plakate.jpg" width="580" height="829" width_o="580" height_o="829" src_o="http://payload43.cargocollective.com/1/4/153020/3170146/drei_plakate_o.jpg" data-mid="16215850" border="0" align="left"/> This three-part poster series was created during my exchange to the Bauhaus. Equipped with only scissors, tape, one page of type, and a photocopier, the means were... http://www.berkeleypoole.com/Again-With-Feeling http://www.berkeleypoole.com/following/berkeleypoole.com/Again-With-Feeling Mon, 09 Apr 2012 11:18:28 +0000 - poole porto 3167833 For a gallery show on pattern and repetition I created this graphic for the poster and booklet. The show itself was curated by Hanna Hur. <img src="http://payload43.cargocollective.com/1/4/153020/3167833/AGAINWITHFEELING_800.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload43.cargocollective.com/1/4/153020/3167833/AGAINWITHFEELING_o.png" data-mid="16213592" border="0" align="left"/> For a gallery show on pattern and repetition I created this graphic for the poster and booklet. The show itself was curated by Hanna Hur. http://www.berkeleypoole.com/Anthony-Concrete-Design http://www.berkeleypoole.com/following/berkeleypoole.com/Anthony-Concrete-Design Wed, 02 Nov 2011 17:32:56 +0000 - poole porto 2244149 Anthony Concrete Design specializes in elegant custom concrete pieces. Their portfolio spans from fireplaces and countertops, to benches and tables. The aesthetic I created for their brand materials is clean, minimal, and contemporary, much like their work. For the wordmark, the "A" is an abstract representation of the frames and moulds created for pouring concrete forms. <img src="http://payload.cargocollective.com/1/4/153020/2244149/ANTHONY_800.png" width="800" height="1150" width_o="800" height_o="1150" src_o="http://payload.cargocollective.com/1/4/153020/2244149/ANTHONY_o.png" data-mid="16368174" border="0" align="left"/> Anthony Concrete Design specializes in elegant custom concrete pieces. Their portfolio spans from fireplaces and countertops, to benches and tables. The aesthetic... http://www.berkeleypoole.com/MMVA-s-2011 http://www.berkeleypoole.com/following/berkeleypoole.com/MMVA-s-2011 Tue, 27 Sep 2011 18:13:11 +0000 - poole porto 2067442 For the 2011 Muchmusic Video Awards, I created the intro's for "Best International Group" and "Best New Artist." I created the concept and VFX, and Jeff Scheven shot the footage and did the sound design. For the 2011 Muchmusic Video Awards, I created the intro's for "Best International Group" and "Best New Artist." I created the concept and VFX, and Jeff Scheven... http://www.berkeleypoole.com/My-Time http://www.berkeleypoole.com/following/berkeleypoole.com/My-Time Tue, 27 Sep 2011 17:28:37 +0000 - poole porto 2067231 This is the show intro and bumpers for the new MUCH show My Time @. The program follows host Lauren Toyota as she visits various TV show and music video sets, as both a fan and a host. I created the project in its entirety from the concept and art direction, to the animation, illustration and sound. This is the show intro and bumpers for the new MUCH show My Time @. The program follows host Lauren Toyota as she visits various TV show and music video sets, as...